Apple topped the Forbes annual list of the world’s most valuable brands with a brand value of $ 24120 million. This price in rupees is close to 18 lakh crores rupees. It has registered a growth of 17 percent over the previous year. This list of Forbes has included the top 100 companies since FY 2019. In the list, Google with a brand value of about $ 20750 million i.e. about 15.5 lakh crore rupees and Microsoft with brand value of about $ 16300 million i.e. about 12.2 lakh crore rupees respectively. Google’s brand value has registered a growth of 24 per cent over the previous year. At the same time, Microsoft has seen a 30 percent increase in value.

The total value of these top hundred most valuable brands is 254000 million dollars, which is 9% more than the $ 233000 million last year. More than 50 US companies were included in the list of these top hundred companies. Of these, 20 were companies in the technology sector, 14 were financial services companies, 11 were in auto and 8 were in the retail sector.

Forbes said on Monday, “Companies like Amazon, Netflix and PayPal appear to be in a position of satisfactory advantage in brand value from last year’s list that conforms to the trend of e-commerce, streaming and digital payments.” This time list also includes some new brands. Brands such as Nintendo, Burger King, Hennessy and AXA have managed to make their way into the list, while Philips, Hewlett Packard Enterprise, Nissan and Kellogg have failed to make it to the list.