Samsung Becomes India’s Second Largest Smartphone Brand In Q2

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South Korean company Samsung has benefited from the neglect of Chinese products in the country and the reason for saying this is that in the second quarter of the year (period April to June) it is the second largest in India with 26 percent market share.

South Korean company Samsung has benefited from the neglect of Chinese products in the country and the reason for saying this is that in the second quarter of the year (period April to June) it is the second largest in India with 26 percent market share. The brand has been created. This was revealed on Friday in a report by Counterpoint Research. The report said that the demand for smartphones in the market increased during this period after the lockdown and the company was already ready with many of its models to meet this demand of customers.

Samsung is far behind Xiaomi in this matter, which remained in the first position in the second quarter with 29 percent market share. According to Counterpoint’s market monitor service, the introduction of the M-series in new forms and launching it in offline channels with new schemes like Samsung Care Plus has helped the brand strengthen its position in the Indian market.

The report also noted that Samsung also has a diversified supply chain compared to its competitors, which helps stabilize its position in the market. It was the first brand to reach nearly full manufacturing capacity by the end of June.

Shilpi Jain, research analyst at Counterpoint, said that in the second quarter of 2020, the contribution of Chinese brands fell from 81 percent to 72 percent directly. This was mainly due to interruption in supply of some leading Chinese brands such as Oppo, Vivo and Realme and rising anti-China statements.

On a year-on-year basis, the smartphone market declined by 51 percent in the second quarter. Only 18 lakh phones have been sold in this quarter. In April, no phone was sold due to the nationwide lockdown. Due to the lockdown, production was also completely closed for 40 days and sales were also zero.

 

Vivo ranks third with 17 percent market share. The introduction of new smartphones like Y50, Y30 in flagship phones V19 and Y series has helped Vivo to accelerate its sales in June. Realme continued in the fourth position. It has an 11 percent market share.

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