When it comes to designing custom boxes, you want to put all your efforts, marketing, and branding materials into them. Your logo perhaps takes the key spot, the centre front of the box, or the centre top, but another essential part of the design is the font. You do not just want a catchy tagline but also for the words to be legible and comprehensible. The typography requires to catch your customers’ eye, and the branding tone and message requires to convert potential customers to loyal ones.

Type of font

The kind of font you use makes a big difference in your design and the appearance and feel of the packaging. Think about your brand tone and image, is it fun or serious? Fonts also express emotions and ideas. For instance, if your brand image is fun and colorful, it goes sans saying that your packaging design would have plenty of bright colors and patterns. Another inclusion to the design might be to include a serif font or a decorative font. It portrays your brand image as cheerful contrary to if you used a serif font or calligraphy which will make it seem out of place and confuse the buyer. Typefaces usually, come in 4 different types.

Serif fonts

These fonts are the oldest form of fonts. The look and feel are classic and serious. One of the best classic examples of a serif font style is Times New Roman. This form of font is best used for newspapers and books, even though there are now several more options to select from when making professional, well-designed visual content.

Decorative font

This type of script is a diverse class of multiple types of fonts, including, grunge and stencil-type texts. These typefaces lend you more freedom in utilizing them for all sorts of brand tones.

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